{"title":"All","description":null,"products":[{"product_id":"maximo-gomez-tallow-shaving-soap","title":"Maximo Shaving Soap","description":"\u003cdiv\u003eMaximo is not loud. It does not need to be. It carries the quiet authority of a man who has already earned his place.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe first impression is unmistakable—rich cognac and Cuban leaf, warm and intoxicating without excess. Smooth rather than sharp. Deep rather than heavy. It settles into the air with a natural confidence, the kind that never asks for attention but always commands it.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBeneath this opening, vetiver and sandalwood form the backbone—dry, refined, and unmistakably masculine. Patchouli adds depth without darkness, lending a mature gravity that speaks of experience, not age.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThen comes balance. Lavender and rosemary introduce clarity and composure, while lime and sweet orange bring a restrained brightness—just enough to sharpen the edges and keep the warmth alive. Not fresh in the traditional sense, but alive. Controlled. Intentional.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMaximo is the scent of composure under pressure. Of steady hands and clear decisions. Of legacy, not ambition.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt is not about becoming powerful.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt is about already being so.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eNet Wt. 115g.\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":1071555018775,"sku":"","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_d39cdc25-0c7a-4734-99dd-db19c3b8d59c.png?v=1771725316"},{"product_id":"esthers-peppermint-grapefruit-tallow-shave-soap","title":"Citrus Borealis Shaving Soap","description":"\u003cp\u003eFormerly Esther's Peppermint and Grapefruit\u003c\/p\u003e\n\u003cdiv\u003eAt first light, the northern air carries a brightness all its own.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eCitrus Borealis opens with a vivid burst of ruby grapefruit and sweet orange—crisp, luminous, and unmistakably alive. The freshness is immediate, like stepping into clean morning air where sunlight reflects off still water and endless sky.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAs the brightness settles, cooling mint and soft menthol emerge—not overwhelming, but refining the citrus into something smoother, more composed. Fir needle and cedarwood rise quietly beneath, grounding the scent with the calm strength of the boreal forest. Rosemary lingers at the edge, adding a subtle aromatic clarity.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is freshness without sharpness. Cooling without severity.\u003c\/div\u003e\n\u003cdiv\u003eA scent defined not by cold—but by clarity.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eCitrus Borealis is the quiet energy of the north—bright, steady, and enduring.\u003c\/div\u003e\n\u003cdiv\u003e\u003ci\u003eRadiance, carried on northern air\u003c\/i\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":1106528436247,"sku":"EPGTSS","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_cf55895e-cdaa-4aeb-8c1b-bb15eee33448.png?v=1772136257"},{"product_id":"barber-shop-taper-fade-tallow-shaving-soap","title":"Reserve No.17 Shaving Soap","description":"\u003cdiv\u003eFormerly Barbershop.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eNot every tradition is public.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eReserve No. 17 draws from a quieter legacy — the private rituals kept behind heavy doors and polished counters, where craft mattered more than spectacle. It opens with the familiar brightness of bergamot and lemon, sharpened by clean lavender and rosemary — the unmistakable signature of a proper barbershop.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBut beneath that clarity lies something deeper.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWarm sandalwood and aged patchouli settle into the skin with deliberate weight, enriched by subtle notes of cognac and cured tobacco leaf. These darker tones don’t announce themselves. They emerge slowly, like the confidence earned over time.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is not the barbershop of memory.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt is the barbershop of legacy.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003eNet Wt. 115g.\u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":1106654986263,"sku":"","price":27.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_330912d8-1ec4-44e6-b587-43392b4e4e61.png?v=1771728658"},{"product_id":"hot-summer-lavender-shave-soap","title":"Lavender Nocturne Shaving  Soap","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLavender Nocturne\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhere lavender meets the edge of night.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eLavender Nocturne takes a familiar classic and pulls it deep into the northern wilderness after dark.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eFrench lavender opens the scent—smooth, aromatic, and unmistakable—lifted by bright bergamot and grapefruit, sharpened by the crisp clarity of cold night air. Fir needle and cedarwood bring the scent into the forest, green and resinous, grounding the brightness in shadowed woods. Beneath it all, leather, tonka, and vetiver build warmth and depth—dry, smoky, and worn-in—turning a traditional fougère into something darker, richer, and unmistakably masculine.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eClean at the opening. Dark at the core. Built for the hours after sunset.\u003c\/p\u003e\n\u003cp\u003eNet Wt 115g.\u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":2845243277335,"sku":"","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_7cabccdf-9805-4e81-92ba-1995658b4e0d.png?v=1777855378"},{"product_id":"barber-shop-100ml-aftershave","title":"Reserve No.17 Aftershave","description":"\u003cp\u003eFormerly Barbershop.\u003c\/p\u003e\n\u003cdiv\u003eNot every tradition is public.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eReserve No. 17 draws from a quieter legacy — the private rituals kept behind heavy doors and polished counters, where craft mattered more than spectacle. It opens with the familiar brightness of bergamot and lemon, sharpened by clean lavender and rosemary — the unmistakable signature of a proper barbershop.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBut beneath that clarity lies something deeper.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWarm sandalwood and aged patchouli settle into the skin with deliberate weight, enriched by subtle notes of cognac and cured tobacco leaf. These darker tones don’t announce themselves. They emerge slowly, like the confidence earned over time.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is not the barbershop of memory.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt is the barbershop of legacy.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003e100ml. \u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":6919771258903,"sku":"BARSPL","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_6f9f0032-4369-4764-a40f-ba9d59b874c7.png?v=1771728282"},{"product_id":"blod-av-dreki-tallow-shave-soap","title":"Nocturne Infernal Shaving Soap","description":"\u003cdiv\u003eFormerly Blód Av Dreki\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eWhen the last light dies and the air turns still, something older awakens.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eNocturne Infernal opens with a sharp burst of bergamot—bright, fleeting, and deceptive. Beneath it, Dragon’s Blood rises in force. Dark resin. Smoldering. Elemental. Its presence is immediate and unrelenting, filling the air with the unmistakable signature of fire and ritual.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003ePatchouli grounds the flame, earthy and ancient, while aged bourbon emerges beneath it all—warm, smoky, and deliberate. Together they form a scent that does not fade quietly, but lingers with authority.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is not a fragrance of comfort.\u003c\/div\u003e\n\u003cdiv\u003eIt is a fragrance of transformation.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eNocturne Infernal is the moment darkness ignites.\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eNet Wt. 115g.\u003c\/b\u003e\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":6988843679767,"sku":"DRKTSS","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_6400b7aa-e388-478f-9b6e-c4bdec7ac395.png?v=1771729486"},{"product_id":"blod-av-dreki-100ml-aftershave","title":"Nocturne Infernal Aftershave","description":"\u003cdiv\u003eFormerly Blód Av Dreki\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eWhen the last light dies and the air turns still, something older awakens.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eNocturne Infernal opens with a sharp burst of bergamot—bright, fleeting, and deceptive. Beneath it, Dragon’s Blood rises in force. Dark resin. Smoldering. Elemental. Its presence is immediate and unrelenting, filling the air with the unmistakable signature of fire and ritual.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003ePatchouli grounds the flame, earthy and ancient, while aged bourbon emerges beneath it all—warm, smoky, and deliberate. Together they form a scent that does not fade quietly, but lingers with authority.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is not a fragrance of comfort.\u003c\/div\u003e\n\u003cdiv\u003eIt is a fragrance of transformation.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eNocturne Infernal is the moment darkness ignites.\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003e100ml.\u003c\/b\u003e\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":6988879527959,"sku":"","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_33db8612-b2b2-4e7e-b6a8-2a9e3dc16821.png?v=1771730637"},{"product_id":"kink-tallow-shave-soap","title":"Kink Shaving Soap","description":"\u003cdiv\u003eThere is beauty in restraint—and power in what breaks it.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eKink opens with the unmistakable authority of worn leather—supple, dark, and alive with memory. Beneath it, the dry bitterness of coffee and earth rises like dust from a concrete floor, grounding the composition in something raw and physical.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBourbon moves through the heart, warm and ambered, carrying whispers of smoke, skin, and late hours that refuse apology. Tonka softens the edges just enough, while vetiver threads through everything like tension held deliberately in place.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is not polished.\u003c\/div\u003e\n\u003cdiv\u003eIt is controlled chaos.\u003c\/div\u003e\n\u003cdiv\u003eDeliberate. Intimate. Uncompromising.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eKink is scent without permission.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eNet Wt. 115g.\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":7042888531991,"sku":"","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_681d8f86-b945-4091-b3e5-7e93b11966c8.png?v=1771642165"},{"product_id":"maximo-gomez-100ml-aftershave","title":"Maximo Aftershave","description":"\u003cdiv\u003eMaximo is not loud. It does not need to be. It carries the quiet authority of a man who has already earned his place.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe first impression is unmistakable—rich cognac and Cuban leaf, warm and intoxicating without excess. Smooth rather than sharp. Deep rather than heavy. It settles into the air with a natural confidence, the kind that never asks for attention but always commands it.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBeneath this opening, vetiver and sandalwood form the backbone—dry, refined, and unmistakably masculine. Patchouli adds depth without darkness, lending a mature gravity that speaks of experience, not age.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThen comes balance. Lavender and rosemary introduce clarity and composure, while lime and sweet orange bring a restrained brightness—just enough to sharpen the edges and keep the warmth alive. Not fresh in the traditional sense, but alive. Controlled. Intentional.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMaximo is the scent of composure under pressure. Of steady hands and clear decisions. Of legacy, not ambition.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt is not about becoming powerful.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt is about already being so.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e100ml.\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":12265751281687,"sku":"","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_a38b2a4c-a25f-4f0d-ba98-5f17760335f8.png?v=1771727775"},{"product_id":"kink-aftershave-splash","title":"Kink Aftershave Splash","description":"\u003cdiv\u003eThere is beauty in restraint—and power in what breaks it.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eKink opens with the unmistakable authority of worn leather—supple, dark, and alive with memory. Beneath it, the dry bitterness of coffee and earth rises like dust from a concrete floor, grounding the composition in something raw and physical.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBourbon moves through the heart, warm and ambered, carrying whispers of smoke, skin, and late hours that refuse apology. Tonka softens the edges just enough, while vetiver threads through everything like tension held deliberately in place.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is not polished.\u003c\/div\u003e\n\u003cdiv\u003eIt is controlled chaos.\u003c\/div\u003e\n\u003cdiv\u003eDeliberate. Intimate. Uncompromising.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eKink is scent without permission.\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":12709359386647,"sku":"","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_49a5f151-f1d5-4bf2-b099-d94b11a1af84.png?v=1771726700"},{"product_id":"esther-s-peppermint-and-grapefruit-aftershave","title":"Citrus Borealis Aftershave","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFormerly Esther's Peppermint and Grapefruit. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003eCitrus Borealis opens with a vivid burst of ruby grapefruit and sweet orange—crisp, luminous, and unmistakably alive. The freshness is immediate, like stepping into clean morning air where sunlight reflects off still water and endless sky.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAs the brightness settles, cooling mint and soft menthol emerge—not overwhelming, but refining the citrus into something smoother, more composed. Fir needle and cedarwood rise quietly beneath, grounding the scent with the calm strength of the boreal forest. Rosemary lingers at the edge, adding a subtle aromatic clarity.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is freshness without sharpness. Cooling without severity.\u003c\/div\u003e\n\u003cdiv\u003eA scent defined not by cold—but by clarity.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eCitrus Borealis is the quiet energy of the north—bright, steady, and enduring.\u003c\/div\u003e\n\u003cdiv\u003e\u003ci\u003eRadiance, carried on northern air\u003c\/i\u003e\u003c\/div\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":31803502919728,"sku":"EPGSPL","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_fc81adb2-f4f3-44bd-8500-027ce25c34e8.png?v=1772136760"},{"product_id":"motherfucker-aftershave","title":"Motherfucker Aftershave","description":"\u003cp\u003e\u003cb\u003eMotherfucker\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003ePolitically Incorrect Aftershave\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eThere are scents that play it safe… and then there’s this.\u003c\/p\u003e\n\u003cp\u003eBright citrus hits first—clean, sharp, unapologetic. It doesn’t ask permission. It doesn’t wait its turn. It kicks the door open and makes itself known.\u003c\/p\u003e\n\u003cp\u003eThen it settles.\u003c\/p\u003e\n\u003cp\u003eA smooth wave of salty marine air rolls in, layered with a refined freshness that feels expensive without trying too hard.\u003c\/p\u003e\n\u003cp\u003eIt’s bold. It’s effortless. The kind of scent that walks into the room like it owns the place—and somehow does.\u003c\/p\u003e\n\u003cp\u003eThis isn’t your polite, department-store clean.\u003c\/p\u003e\n\u003cp\u003eThis is confidence with a smirk.\u003c\/p\u003e\n\u003cp\u003e100ml. \u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":32245513322544,"sku":"","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_762ea931-e124-4941-80b8-76cc5f3c61c4.png?v=1774142540"},{"product_id":"motherfucker-shaving-soap","title":"Motherfucker Shaving Soap","description":"\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eMotherfucker\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003e\u003ci\u003ePolitically Incorrect Shaving Soap\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThere are scents that play it safe… and then there’s this.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eBright citrus hits first—clean, sharp, unapologetic. It doesn’t ask permission. It doesn’t wait its turn. It kicks the door open and makes itself known.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThen it settles.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eA smooth wave of salty marine air rolls in, layered with a refined freshness that feels expensive without trying too hard.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eIt’s bold. It’s effortless. The kind of scent that walks into the room like it owns the place—and somehow does.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThis isn’t your polite, department-store clean.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThis is confidence with a smirk.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003eNet Wt. 115g.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":32245540257840,"sku":"","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_b74af313-29ba-4027-8e2c-b3edaf11f0ed.png?v=1774142903"},{"product_id":"ace-of-spades-shaving-soap","title":"Ace of Spades Shaving Soap","description":"\u003cdiv\u003eThe game is already decided. Ace of Spades opens with the commanding richness of aged cognac and fine Cuban leaf—deep, smooth, and unmistakably confident. It carries the warmth of private lounges and quiet victories, where power doesn’t announce itself—it’s simply understood.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAs the fragrance settles, bourbon emerges beneath the surface, adding a darker, more intimate warmth. Notes of black cherry introduce a subtle sweetness—refined, never playful—while bergamot cuts cleanly through the richness, lending balance and precision to the composition.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAce of Spades is a scent of control and consequence. Bold, deliberate, and unapologetically refined. It’s not about the hand you’re dealt—it’s about knowing you hold the winning card.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eNet Wt. 115g.\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":32306579898416,"sku":"ASPTSS","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_7dac77fc-3090-436b-a39e-ffca8960faf6.png?v=1771641048"},{"product_id":"ace-of-spades-aftershave","title":"Ace of Spades Aftershave","description":"\u003cdiv\u003eThe game is already decided. Ace of Spades opens with the commanding richness of aged cognac and fine Cuban leaf—deep, smooth, and unmistakably confident. It carries the warmth of private lounges and quiet victories, where power doesn’t announce itself—it’s simply understood.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAs the fragrance settles, bourbon emerges beneath the surface, adding a darker, more intimate warmth. Notes of black cherry introduce a subtle sweetness—refined, never playful—while bergamot cuts cleanly through the richness, lending balance and precision to the composition.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAce of Spades is a scent of control and consequence. Bold, deliberate, and unapologetically refined. It’s not about the hand you’re dealt—it’s about knowing you hold the winning card.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e100ml. \u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":32306583404592,"sku":"ASPSPL","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_124f36e1-98da-4b86-80f6-6d304dacc654.png?v=1771727464"},{"product_id":"notorious-shaving-soap","title":"Notorious Shaving Soap","description":"\u003cdiv\u003eSome scents announce themselves. Others simply take control of the room.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is the latter.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt begins with a cool, polished freshness—clean and immediate, like stepping into the night just as the air turns crisp and the world quiets. Within moments, deeper elements emerge. Dark woods form the backbone, smooth and confident, while subtle warmth rises beneath the surface. There is a quiet sweetness here—not bright, but controlled—balanced against shadowed timber and the faint impression of smoldering warmth.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe composition never shouts. It settles. It holds.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is the scent of composure. Of presence without effort. Of confidence that does not need to prove itself.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt lingers close, leaving behind a trail that feels deliberate and unmistakably masculine.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eRefined. Dark. Enduring.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eA signature, not a statement.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eNet Wt 115g.\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":32685640384560,"sku":"","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_60aab672-f300-475c-a540-d597c085ec77.png?v=1771728956"},{"product_id":"notorious-aftershave","title":"Notorious Aftershave","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003eSome scents announce themselves. Others simply take control of the room.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is the latter.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt begins with a cool, polished freshness—clean and immediate, like stepping into the night just as the air turns crisp and the world quiets. Within moments, deeper elements emerge. Dark woods form the backbone, smooth and confident, while subtle warmth rises beneath the surface. There is a quiet sweetness here—not bright, but controlled—balanced against shadowed timber and the faint impression of smoldering warmth.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe composition never shouts. It settles. It holds.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis is the scent of composure. Of presence without effort. Of confidence that does not need to prove itself.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt lingers close, leaving behind a trail that feels deliberate and unmistakably masculine.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eRefined. Dark. Enduring.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eA signature, not a statement.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e100ml. \u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":32685644906544,"sku":"","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_bbb0a4c0-9873-4cd7-9018-eef366d1cf89.png?v=1771728395"},{"product_id":"anonymous-shaving-soap","title":"Anonymous Shaving Soap","description":"\u003cdiv\u003eNot every man needs to announce his presence. Some leave their mark through quiet precision, steady confidence, and unwavering control. Anonymoose was created for those moments — when performance matters more than projection, and ritual takes precedence over recognition.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eFree from added fragrance, Anonymoose allows the craftsmanship of the formula to stand alone. The rich tallow base delivers a dense, protective lather that cushions the blade and nourishes the skin, while remaining neutral and unobtrusive. It will never compete with your cologne, your aftershave, or your environment — it simply does its job, exceptionally well.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eClean. Silent. Dependable.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eFor those who prefer their presence felt, not announced.\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":42792402321456,"sku":null,"price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_13ec6703-e400-48fa-bd3b-9e3f1face537.png?v=1771642851"},{"product_id":"anononymoose-aftershave","title":"Anononymoose Aftershave","description":"\u003cdiv\u003eSilence has its own strength.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAnonymoose Unscented Aftershave was created for those who value performance without distraction. No fragrance. No interference. Just a clean, calming finish that restores the skin after the blade has passed.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWitch hazel tones and refines, aloe soothes, and glycerin restores essential moisture — working together to calm irritation and support recovery. It absorbs quickly, leaving skin refreshed, balanced, and ready for whatever comes next, without leaving a trace behind.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt will never compete with your cologne. Never linger where it isn’t wanted.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003ePresent, but never announced.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBuilt for those who prefer precision over attention.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e100ml.\u003c\/div\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":42793137373232,"sku":null,"price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_b1d448aa-0b59-46c9-a090-898bd7400082.png?v=1772135519"},{"product_id":"lavender-nocturne-aftershave","title":"Lavender Nocturne Aftershave","description":"\u003cp class=\"p2\"\u003e\u003cb\u003eWhere lavender meets the edge of night.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eLavender Nocturne takes a familiar classic and pulls it deep into the northern wilderness after dark.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eFrench lavender opens the scent—smooth, aromatic, and unmistakable—lifted by bright bergamot and grapefruit, sharpened by the crisp clarity of cold night air. Fir needle and cedarwood bring the scent into the forest, green and resinous, grounding the brightness in shadowed woods. Beneath it all, leather, tonka, and vetiver build warmth and depth—dry, smoky, and worn-in—turning a traditional fougère into something darker, richer, and unmistakably masculine.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eClean at the opening. Dark at the core. Built for the hours after sunset.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e \u003c\/p\u003e\n\u003cp class=\"p4\"\u003e100ml.\u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":43004547989552,"sku":null,"price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_69f468e3-e84b-4107-98c5-f725f46c8171.png?v=1777855002"},{"product_id":"northern-fougere-shaving-soap","title":"Northern Fougère Shaving Soap","description":"\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eNorthern Fougère\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhere the Forest Meets the Blade\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eNorthern Fougère is a modern take on a timeless masculine tradition — clean, green, and unmistakably refined. Bright bergamot and grapefruit cut through the opening with crisp citrus energy, sharpened by the fresh lift of juniper and petitgrain. At its heart, lavender and wild fern create the unmistakable fougère signature: clean, aromatic, and effortlessly classic.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eGrounded by fir needle, cedarwood, oakmoss, and tonka-vetiver, the base settles into a smooth wooded finish with just enough earth and warmth to keep it rugged. The result is a scent that feels like stepping into a northern forest at first light — fresh air, evergreen boughs, and steel in hand.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eClassic barbershop tradition, sharpened by the wild.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eScent profile:\u003c\/b\u003e Fresh citrus • aromatic lavender • green fern • fir needle • cedarwood • mossy woods • warm tonka bean • vetiver\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eNet Wt 115g.\u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":43004557000752,"sku":null,"price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_cb8e3d44-d4cd-4abb-820a-0577440837ba.png?v=1777856874"},{"product_id":"northern-fougere-aftershave","title":"Northern Fougère Aftershave","description":"\u003ch3\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eNorthern Fougère\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhere the Forest Meets the Blade\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eNorthern Fougère is a modern take on a timeless masculine tradition — clean, green, and unmistakably refined. Bright bergamot and grapefruit cut through the opening with crisp citrus energy, sharpened by the fresh lift of juniper and petitgrain. At its heart, lavender and wild fern create the unmistakable fougère signature: clean, aromatic, and effortlessly classic.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eGrounded by fir needle, cedarwood, oakmoss, and tonka-vetiver, the base settles into a smooth wooded finish with just enough earth and warmth to keep it rugged. The result is a scent that feels like stepping into a northern forest at first light — fresh air, evergreen boughs, and steel in hand.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eClassic barbershop tradition, sharpened by the wild.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eScent profile:\u003c\/b\u003e Fresh citrus • aromatic lavender • green fern • fir needle • cedarwood • mossy woods • warm tonka bean • vetiver\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e100ml.\u003c\/p\u003e","brand":"First Canadian Shave","offers":[{"title":"Default Title","offer_id":43004561621040,"sku":null,"price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2398\/0653\/files\/Image_6d19aada-8290-4e81-83cb-7402a6a0262f.png?v=1777857215"}],"url":"https:\/\/firstcanadianshave.ca\/collections\/all.oembed?page=2","provider":"First Canadian Shave","version":"1.0","type":"link"}